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Originally Posted by Catch
The term "Goth" systems from when the Romans seperated the people into different, more managable groups. The Viso Goths where from the territory now known as Southern France and Germany. Also Beligum and Luxumberg. The Viso Goths became mercenaries who would make contracts with countries and then savagely loot and take them over. They are also known for exceptional artistry, especially in relation to masonry; however, at that time, calling someone "Goth" isn't much different from calling them, "savage."
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That's completely irrelevant to Gothic Rock. By the 20th Century, "Goth" was no longer a term for a person, but a term for buildings and 'dark' literature. Gothic literature lead to gothic movies, and the term became another word for 'dark' in a way. The first bands to be described as "Gothic" were described as such for their 'spooky' sound and style.
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Originally Posted by Catch
There was a time when this stopped being an insult, or remained an insult, and became a way for people to market themselves. They embrassed the idea of being savages and began to carry the label proudly or for marketing.
I believe, though the Birthday Party isn't proud of the label, they stimulated the music industry that people started to market themselves as "gothic." You see the bad broke up shortly after and they seem to resent the title far more than anyone else.
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Nobody was 'marketing' themselves as Gothic until maybe the '90s. Throughout the '80s, it was a term used by critics and the media to describe a certain look and sound. The Birthday Party was maybe the third band that the term stuck to, and perhaps the eighth or ninth to be described using the term.