If we get rid of "love", it would really take the impact out of certain phrases.
The porn industry and indeed the heat of passion between couples might take a severe blow without the use of "oh god, I love your *bodypart*". Replacing it with "I really really like your *bodypart*" just doesn't have the same ring to it.
So even if you don't believe in romantic love, spare a thought for the industry of lust instead.
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The noblest sentiment I have encountered and the most passionate political statement to stir my heart both belong to a fictional character. Why do we have no politicians as pure in their intent and determinedly joyous in their outlook as Arkady Bogdanov of Red Mars?
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