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It's an attempt to make more money by giving people the perception that they can start reading the DC comics now and it will be like getting in on the beginning of the story. They think this gimmick will attract more paying readers.
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Lead me not into temptation ... follow me, I know a shortcut!
As the poets have mournfully sung,
death takes the innocent young,
the rolling in money,
the screamingly funny,
and those who are very well hung.
Your days are numbered - 26,280 per person on average - 2,000,000,000 heartbeats ... tick, tick, tick
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