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They do sell. Batgirl's The Flood was a NYT bestseller when everyone outside of the Batverse was doing shit.
Thing is, when a female comic or movie doesn't sell well, everyone assumes no one wants to watch women characters so they get cut. They decided not to make a Batgirl animated movie after the Wonder Woman animated movie didn't have good initial sales.
Meanwhile, the Green Lantern live action movie did SHIT, and he still gets a sequel.
They aren't writing what they know. They don't know what its like to be Greek goddesses or crime fighters or aliens. If writing for a psycho vigilante who can't get over his parent's death is easy and profitable, they can't just imagine what it might be like to have tits?
Besides, some of the best female comics were written by men, Rucka did a fantastic job with Wonder Woman and turned Batwoman into a seriously kickass character.
Its not about quotas, its about intentionally tokenizing a part of the population who is by no stretch of the imagination a minority.
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