I'm embarrassed by how long I've been waiting for this game to be released.
http://www.youtube.com/watch?v=VjhJcm-lpjc
I probably wouldn't care if it was anybody but BioWare making it. I think my doubts in their ability to jump into the MMORPG market without a few stumbles are overshadowed by their pitch of making a story driven MMO in the Star Wars universe.
Their main selling points are a focus on player character story by providing voice acting for every single line of dialogue in the game (which they claim is larger then all of BioWare's other games combined), dialogue options that determine story progression (light side/dark side), multiplayer cut scenes, and character companions/romances (too include same sex romances) similar to their other games.
And of course, there are always Jawas.