Competitor just shipped something we should have built
 

Watched a competitor launch a feature we talked about internally for two years. We kept delaying because our dev resources were stretched. Now I'm pushing hard for external software development services before we fall further behind.

Goth as fuck, my fully organic friend.

We had almost the same wake-up call. A feature sat on our roadmap forever because the internal team was buried with maintenance work, then a competitor released something very similar first. After that, management finally considered outside help. While looking around I came across demand generation consulting . A colleague had worked with them before and said they were good at fitting into an existing project instead of slowing everything down with endless onboarding.