Okay, it was a little while ago, but my then-girlfriend and I were watching TV and this Teen Bootcamp show came on, where these troubled teens were caught lying or doing drugs or, in one case, 'just not listening to us', and they were shipped off to this bootcamp where counselors with names like 'Boulder' and 'Mountain Mist' had a hiking-dig your own shitholes-military schtick going, trying to impose values and a better way of being in the world, and I just wanted to say what a bunch of bullshit it all was. Better living through fear of nature and authority for the win. =\
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The phrase "we (I) (you) simply must---" designates something that need not be done. "That goes without saying" is a red warning. "Of course" means you had best check it yourself. These small-change cliches and others like them, when read correctly, are reliable channel markers.
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