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On the topic of the dead look, I have the DVD of a fabulous BBC production of 'Woman In Black' (if you haven't seen it for pity's sake rush out and get it). In it we get a couple of lovely closeups of the eponymous woman's face - she is a ghost and her makeup is done magnificently to suggest she appears as a newly-dead corpse.
Her face is indeed very pale, but her eye makeup is done to suggest the sunken eyes of a corpse. They are red-rimmed and have the suggestion of bruising around the eye sockets.
First time I saw that part of the movie I came very close to swallowing my own tongue. It was beautifully subtle - evidently done by somebody who actually has a good idea of what a new corpse looks like - and yet utterly terrifying.
I think you could reproduce that look with a bit of careful practice. Foundation of a shade or two lighter than usual, perhaps with a very sheer layer of corrective green beneath it - and make sure the foundation covers the lips and ears, and any other exposed skin. Rim the eyes with a smudgy (and not overly dramatic) reddish-brown lipliner. Smudge the eyesockets - all around the eyes - with a blue-grey, trying to replicate the colour of your natural bruising. Subtlety would be the key to making it look bloody terrifying. I bet it would be really effective worn with the standard 'grave clothing' look.
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