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When I dyed my hair white/blonde, I got gradually lighter. I don't think that makes it any less damaging, but my hair stylist insisted I do it. I also used an ash toner to make it less yellow and more white. As everybody else said, CONDITIONER, CONDITIONER, CONDITIONER. I smother my hair in it every day - in the shower and leave-in product afterward while my hair is still wet.
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