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A few reasons.
1 - It was put there so people can use it if they want. I want to.
2 - It stands out more, it's a lot easier to find your posts because not many people actually have the same colour or font.
3 - It looks cool.
4 - Refer to 3, 2 and 1.
5 - All of the above.
6 - The colour may symbolise something.
7 - Refer to 8.
8 - See all of the above.
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