One of the plus sides of a tongue piercing, and I think the reason so many people get them, is that they're so easy to hide. There is also the fact that it makes kissing and oral interesting. In spite of the stereotype, a lot of different types of people get tongue piercings. My boyfriend has a tongue piercing, though he usually only keeps it in at night or during aforementioned activities because it still tends to get in the way when eating. A friend got her tongue webbing pierced, though I have no idea why anyone would want to do that one since there's no practical use and you can't even really see it.
Personally tried tongue piercing, but I had issues with swelling, possibly an infection of some sort from using too much mouthwash, and my job was retail and required lots of talking, so all things considered, I took it out. Might consider it again at some point. I'd really prefer a nostril, eyebrow, or labret piercing, but none of those are really an option right now because they are visible and my workplace would not appreciate them. I've really enjoyed my other piercings though.