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In the modeling/fashion industry size 12 would definitely be considered plus size (and I'm talking Australian size 12, about the same as the UK 12 and smaller than the US 12), but that doesn't necessarily mean 'fat'. Plenty of plus size models don't look the slightest bit overweight because they're well proportioned and healthy. They just don't fit the mould of a fashion coathanger.
That's on models though. I'm pretty sure most 'plus size' clothing stores cater towards the 16-24 crowd, which might be where the confusion arises...?
Clothing size is a completely inaccurate way to describe body type anyway. Too much variation both in the clothes and the bodies that wear them.
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