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He may be well known for his infamous/famous make-up visuals and that wouldn't be a problem in advertising and selling his products. But, I think this another money-making scam pulled from another celebrity's ass. His aim is probably to sell products that represent him in some way and to further promote himself and increase his income.
I doubt it very much that his products are even of high quality and even if it was, it would be sky priced due to his celebrity status.
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"Fashion is a form of ugliness so intolerable that we have to alter it every six months." Oscar Wilde
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