Her make-up isn't even goth-like. She has had the same signature look for years, it is individualistic compared to a lot the other celebrities. Her look is meant to be the "sex kitten" look. I personally can't see it. Plus, her skin texture isn't exactly a baby's bottom's best friend.
She promoted Viva Glam V lipstick campaign, and hence her signature look (sex kitten make-up) was also being promoted. In a way, her look resembles more of a fusion of Marilyn Monroe and a Pornstar chick.
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"Fashion is a form of ugliness so intolerable that we have to alter it every six months." Oscar Wilde
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