Well I disagree, after reading the following thread,
https://www.gothic.net/boards/showthread.php?t=2386
it appars to me that self harm in the UK might be a bigger issue. Also the reference to goth is made to get people intrested, and it might fit the situation in the UK. Also goth is a more accepted group of people and mentioning them not per definition meant in a bad way.
Though the article seems to be more about atracting emo kids, it is an objective representation of the subject, the church mass. it portraits the goals and intentions of the initiative. It isn't bad journalism.
Good journalism does not give an opinion, it just reports.
side point, to label a person as part of a larger group is mostly not done, so you won't find many articles about "goth flaming church" or somthing like that. The negative stereotyping is less here in Holland, and in my opinion, the UK.