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Old 04-04-2006, 12:16 PM   #1
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Is marketing ruining language?

The existence of Hot Topic means I can't ever really refer to a subject of discussion as being a 'hot topic' without this store coming up also in the conversation.

Of course, I hate the fact that it's sold as 'cool' to wear brands for stores and companies - me? Fucking pay to advertise for you? But fine, I can still choose. But now we have language being subverted for those purposes, as well! So, instead of choosing not to wear advert clothes, now I have to be careful how I speak in order not to be bringing companies to the minds of others, piggybacking as they are on what I say. Gah!

So: anyone else have other examples of this at work, and the possible social/linguistic side effects? Or, was this better off in the Rant thread?
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Old 04-04-2006, 02:15 PM   #2
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If you mean company names taking the place of what a certain item actually is,three that come to mind right away would be the words:"Xerox,Q-tip,and Kleenex". How's that to start?
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Old 04-04-2006, 02:25 PM   #3
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Old 04-04-2006, 02:30 PM   #4
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Well, that's more of a certain product name becoming a household term for it - I was thinking more along the lines of when a certain piece of language, word or phrase or what have you, gets co-opted for marketing a product, forever making that product a connotation of that piece of language...
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The phrase "we (I) (you) simply must---" designates something that need not be done. "That goes without saying" is a red warning. "Of course" means you had best check it yourself. These small-change cliches and others like them, when read correctly, are reliable channel markers.
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Old 04-04-2006, 02:35 PM   #5
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(This might be a bad example) But everytime I hear the song:"I Heard It Through the Grapevine",the first thing that pops into my head is those dancing raisins.
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Old 04-04-2006, 02:37 PM   #6
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Quote:
Originally Posted by gruel
(This might be a bad example) But everytime I hear the song:"I Heard It Through the Grapevine",the first thing that pops into my head is those dancing raisins.
Quote:
Originally Posted by Xnguela
So like ludicrous/Ludacris?
Yeah, pretty much that. Maybe I'm just too pissy right now for my own good...
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The phrase "we (I) (you) simply must---" designates something that need not be done. "That goes without saying" is a red warning. "Of course" means you had best check it yourself. These small-change cliches and others like them, when read correctly, are reliable channel markers.
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Old 04-04-2006, 09:40 PM   #7
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I'm an advertisement whore. Damn! The lights in my house are not working, I think I'll just use my reliable Duracell batteries that last and last and last which I bought at always-trusting-always-bargain-prices Walmart
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Old 04-04-2006, 09:40 PM   #8
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Did you know the McDonald's symbol is more known than Christ's cross?
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Old 04-05-2006, 12:42 AM   #9
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Along the lines of Gruels answer (I actually thought about this over 8 years ago so due to boredom)

Rollerblades, Jet Ski, Mc Muffin, Scotch Tape, Duck Tape, Frisbee, Yo-Yo, Wings (the child flotation device for the arms), Maxi Pads, Dayrunner, Silplat (which is a newer but well known silicone baking mat)...etc.

Now along the original subject, when hearing the word "Amazon" I think of the book/music sight before I think of the female collective. Plus I find it sad that google has become a verb... "google it".
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Old 04-05-2006, 10:02 AM   #10
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Quote:
Originally Posted by Godslayer Jillian
Did you know the McDonald's symbol is more known than Christ's cross?
Blaim the middle east for that IIRC. That and india. Both countries are nto really christian centric.... (ja!)
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Old 04-05-2006, 10:27 AM   #11
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Quote:
Originally Posted by Sanctus Dei
Along the lines of Gruels answer (I actually thought about this over 8 years ago so due to boredom)

Rollerblades, Jet Ski, Mc Muffin, Scotch Tape, Duck Tape, Frisbee, Yo-Yo, Wings (the child flotation device for the arms), Maxi Pads, Dayrunner, Silplat (which is a newer but well known silicone baking mat)...etc.

Now along the original subject, when hearing the word "Amazon" I think of the book/music sight before I think of the female collective. Plus I find it sad that google has become a verb... "google it".
Coke in the South - you order a Coke, and the waitress asks you "what kind?"

I think that new slang has always entered into people's vocabularies through popular culture, though. Modern technology just makes it more widespread, because a larger segment of the population is exposed to it. I can't think of any examples at the moment, but I'm certain they exist. Though as technology becomes more advanced, the phenomenon becomes more pervasive.
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Old 04-05-2006, 12:25 PM   #12
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Quote:
Originally Posted by Xnguela
Yeah, damn them for not knowing the one true religion, right?
* Spits water all over the monitor* Those middle eastern bastards! Hehe.
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Old 04-05-2006, 02:00 PM   #13
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But they DO know the one true religion - just like we all do....
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The phrase "we (I) (you) simply must---" designates something that need not be done. "That goes without saying" is a red warning. "Of course" means you had best check it yourself. These small-change cliches and others like them, when read correctly, are reliable channel markers.
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Old 04-13-2006, 09:12 PM   #14
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Old 04-13-2006, 11:03 PM   #15
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Well I can't bloody talk about WWI history without people saying "Hey! Franz Ferdinand... Like the band!"
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Old 04-14-2006, 01:13 AM   #16
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Old 04-15-2006, 07:32 AM   #17
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If Mission Vao says 'Have it yoru way' ONE MORE TIME I will break my KotOR disc in two!

Gods it's almos tlike Giant Dork himself liked Burger Slop.
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Old 04-17-2006, 01:09 PM   #18
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The same could be said for bands. For example, you can't use the word evanescence now without people referring to Amy Lee.

As an interesting side note, I took a college course in critical thinking, and we got into a very heated debate about this. We were discussing a chapter in a book and one girl was very offended at the fact that the book used the term "chink." However, the context in which it was used was in reference to a hole in an argument, not the derogatory anti-Asian term some people use it for today. She was so frustrated at simply seeing the term in the book that she didn't even bother to put it into context before fuming her objections.
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