Washing it in cold water does work. And I found, though this might now work for you since it's all pink, but I only wash my roots and that was working well enough as my hair's only red at the tips. It does fade extremely fast though.
Also the conditioner/dye works rather well too. Doing all of that kept my hair fairly bright until today, but I was trying to kind of fade it since I was redying.
Another thing, don't use dandruff shampoo or clarifying shampoo and hot water, or the color will be washed right out.
I know this is just a repeat of what everyone has said, but it has all worked for my bright red ends.
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